Website design may often be thought of as the process of simply making a site look good, but it’s more than that nowadays. Aside from thinking about ways to enhance the overall user experience, you need to consider its consistent performance on various electronic devices. You also have to compete against other sites. That’s why search engine optimization (SEO) should not be overlooked. But how exactly do web design and SEO complement each other?

1. Your site’s loading speed dictates your SERP rankings

   Every Internet user wants to access websites with just a simple click. The problem is if your site has a slow loading speed because of too many unnecessary web design components, chances are they either get irritated and click off or will wait but have a negative opinion about your online presence. 

   Additionally, the search engine results page (SERP) tends to rank slower websites lower than faster ones. In other words, users will have a harder time looking for your site when they utilize the search engine, affecting your engagement rates and leads. That’s why you have to keep your website design simple, easy to load, and engaging to have the ideal user experience. 

   The best way to ensure you keep your site’s loading speeds optimal for users is to incorporate Progressive Web Apps or Accelerated Mobile Pages. However, make sure you assemble your site design elements in an organized way. This way, you can meet the search engine algorithms’ preferences, and users have easy access to your offerings, whether it be your promotional content or products.

2. Your on-page SEO is compared against direct competitors

   When you talk about SEO, you generally look at on-page, off-page, and technical. On-page ties in with web design because the structural adjustments and navigation menu matter, especially for SERP. It means if you don’t know how to make the site experience seamless and user-friendly, you can expect your rankings to drop. Because of this, you should look for experienced web designers that can look for ways to ensure your website’s on-page SEO and overall aesthetics are well-established. 

   On-page SEO can also be further looked into even later down the line when your direct competitors have enhanced their website with refreshing content, trendy site designs, promotional materials, and more. It means your site must stay consistent by changing and bettering the overall usability and run speeds. You may even have to unload irrelevant, outdated applications, like Adobe Flash and Java Design, to keep your SEO performance up. Due to this, website auditing and maintenance are also essential.

   Conclusion

If you want to make your venture into website design worthwhile, you need to have a deeper understanding of SEO and its tools. Fortunately, you now have the working knowledge needed to ensure you do this. You just need to collaborate with like-minded web design professionals to spread the word about your products and services. Boost your site’s performance today! 

Are you looking for the best digital marketing agency in Texas to help you with your website design needs? Consult with us at Calling Digital. We are your dedicated team of SEO specialists and digital marketing strategists, enabling you to have a strong online presence. Call us to find out how else we can help you!