Recently, Google’s John Muller hinted in a Webmaster Hangout that a hierarchical site architecture gives Google better indicators on what a website’s pages mean and how each of them is related and connected. In other words, a well-structured website significantly improves your SEO traffic and conversion.

It proves that the way you design your website should serve its aesthetic purpose and improve functionality, like creating a better user experience and yielding greater conversions.

If John Muller’s statement isn’t enough to convince you to invest in your website design, here are other benefits you can get when you strive to develop a well-structured website:

Improved Site Crawlability

Crawlability is the term referring to a search engine’s ability to crawl through your entire website’s text content. It does this to figure out what your website is about to place and bring it up for the appropriate searches. A search engine’s crawlers will navigate your website’s subpages and content to understand it as a whole.

When you have a well-structured website, the search engine bots will have an easier time recognizing relevant identifying information on your platform. They won’t run into dead ends, and their job becomes easier to do. When setting up your pages, make sure you include internal links for each one to bridge together parts of your site.

Efficient URL Structures

A well-structured website also creates efficient URL structures. URLs serve as the basis of an effective site hierarchy, and they direct users to the pages they desire. When your website design is efficient, it’ll improve readability for users and search engines, making it more accessible during relevant searches.

Make sure you keep your URLs simple. By doing this, you can prioritize relevant content and keywords in your site’s hierarchy, which shows that you understand your target audience. An organized order also improves your SEO ranking in different search engines.

Ensured Website Security

A well-designed website means you’re using HTTPS. Utilizing HTTPS ensures internet users and search engines that your website is secure, making it more appealing to visit. Google has also made it an essential factor in user experience, which means if your website is safe, your rankings improve immensely.

Over 50 percent of websites use HTTPS. Besides offering a better user experience, it also ensures the protection of your visitors’ information, the effectiveness of a PPC campaign, and the improvement of data in Google Analytics.

Optimized Internal Navigation

Lastly, a well-structured website design optimizes its internal navigation. It means site visitors can jump from one page to another without making more than three clicks. Of course, it’s a loose standard, but one that you should best keep in mind when you’re planning your site’s structure.

Maximize the use of internal linking because it helps users and search engines navigate deeper into your site without complication. It’s like providing them with accessible bridges that’ll keep them from getting lost. If you don’t link your pages, it makes it harder for search engines to crawl through your site.

Conclusion

If you want to improve your site’s rankings and your brand’s visibility, creating a well-structured website is one of the best things you can do. Google highly recommends it, and what’s great about it is that there aren’t any cons to the process.

Calling Digital is the best website design agency in Texas. Contact us today for more information on our services, such as data aggregation, local SEO, website design, and search engine optimization.