Businesses nowadays are always on the lookout for ways to maximize their online presence. And while there are several ways to go about doing this, one of the best ways to make the most out of your online platform is by making sure that your website design is on point. 

Now, this is easier said than done as you’ll need to invest both time and effort when it comes to improving your site. To help you out with this, we’ve put together a list of simple changes that you can make to enhance your website. If this is something that you’re interested in learning more about, read on for four website design tips that will boost your online presence.  

Make Your Site Navigation SEO Friendly

Search engine optimization (SEO) is a huge part of improving your online presence. If you’re trying to design your site around SEO, it’s crucial that you make sure that your site navigation is search engine friendly. 

The best way to go about doing this is by avoiding Flash. This is because search engines have a tough time crawling websites that utilize Flash, which means they’re likely to rank lower on search engines. With that being said, there are ways to make Flash objects web-crawler friendly but this might just be too much of an investment, as you can easily avoid this issue altogether by making use of CSS or JavaScript.

Design Your URL for Search Engines

One simple change you can make to improve your site’s SEO is by choosing a URL that’s easy to crawl. For the best results, it would be wise to pick a URL that contains the keywords that accurately describe the content of the page itself. Take note that not picking a URL will lead to content management platforms automatically generating lines of numbers and special code for page URLs. To avoid this from happening, be sure to make use of a content management system that allows you to customize your website’s URL.

Don’t Forget About Image Alt Attributes 

While they may seem insignificant, you’ll want to make sure that all of your image alt attributes are descriptive. The thing people often get wrong about this is simply adding random text as alt attributes. Search engines use alt attributes in order to gauge how relevant the page is to a keyword inputted as a search query. To add to this, it’s also used in ranking image-based search engines.

Use Heading Tags Properly

Lastly, you’ll want to make sure to use the proper heading tags on your pages. This isn’t too difficult, as all you really need to know is what heading tag to use for every element on your page. The main thing you’ll want to keep in mind is to use the <h1> tag for the main topic of the page. From there, use the <h2> to <h6> tags to indicate content hierarchy. 

Conclusion

Hopefully, this article proves to be useful when it comes to helping you improve your website. As you can see, some of these changes will be rather easy to make. Despite their simplicity, these minute adjustments will go a long way when it comes to helping you maximize your online presence.

If you’re looking for help with your website design, then you’ve come to the right place. Calling Digital is a creative digital marketing agency based in Belton, Texas. We are experts in impressive and interactive website design. Contact us today!