In 2021, we are well within the bowels of the digital landscape. Everywhere you turn, there is a screen in sight. You’d also be hard-pressed to find a place with absolutely no means of connectivity. As consumers become intertwined with this silicon world full of wireless connections and instant gratification, website design takes on an even more important role for businesses.  

The sad truth is that online users will now judge your website within 50 milliseconds of viewing it. It’s a short window to convince them to stick around, and you’ve got a solid two seconds to make sure everything loads efficiently before they simply decide to click away. 

For this case, trends are actually on the right track and establishing elements that have been improved so much over the years. Here are the key web design elements that your site should have:

Design Element #1: Proper Content and Visual Hierarchy

This is one of the basics, but it’s the main factor that ties everything together in the eyes of your visitors. You want to hit the right balance of text, graphics, photos, and other media. 

When you set the layout of your web pages, you want to lead your readers’ eyes so that they look at the features you want them to see. Any content and services or products that need to be highlighted should be the star but not disrupt the flow of the page.

Design Element #2: 3D Visuals

When executed well, 3D visual elements can elevate your website and capture the attention of an audience that scrolls through very quickly. It can be used to your advantage as you highlight the branding and messaging of your business. 

Of course, this requires a design that combines functionality and a contemporary aesthetic. After all, you don’t want your site to take too long to load or come off as dated and stuck in the ‘90s. 

Design Element #3: Compatibility with AR

One of the biggest advancements in tech for the last few years has been augmented reality. It’s a great way to disrupt the paradigm and establish yourself as an innovative platform. Plus, you can hinge on the extra features of this compatibility to create immersive interactions with visitors in order to tell your narrative and solidify a digital connection. 

Design Element #4: Relevant Emoji Usage

It’s the age of the emoji. Whether you are catering to gen Zs or Xs and all the other generations, there is an immediate response to emojis found across demographics. They are immediately engaging elements to include in your web design and pretty much universal at this point. You’d basically be expanding your reach and setting the tone using the modern version of hieroglyphics. 

Design Element #5: Parallax Effects

You don’t often hear this term out of abandonware forums and yet it is used by a multitude of high-traffic websites today. It’s a scroll animation that lets users scroll a section of the website, commonly the foreground. It’s a very subtle tool that is actually very impactful, especially if you take the time to notice it. 

Sites that use parallax scroll animations give the effect that the background of a web page moves slower than any foreground images or spaces. It adds more dimension and eye candy points to your page that can capture attention better.

Conclusion

These are some of the most popular elements that are so ingrained in the 2021 digital space that most people don’t even actively pay them any mind. Each element is just accepted because they do the job. If you’re going to curate your website design, make sure you effectively incorporate these. 

Go for a digital purpose agency with a Calling. We ensure that clients get found first using search engine optimization and website design in Frisco. Contact us now to start your project.