Every business needs a solid SEO strategy in today’s digital world, whether they’re a small startup or an established corporation. More so than ever, consumers depend on Google and other search engines to provide them with information on products they need and where they can get them. Most of the time, users don’t have a specific business in mind and go with what they come across online to provide them with the product or service they need.

So, what’s going to happen if they cannot find your business on Google? What could be the reason your business is not showing on Google’s results page? In this article, your trusted digital marketing company at Calling Digital will answer various questions you may have in mind.

Why Doesn’t My Business Website Appear on Google?

There are a few possible reasons your business website isn't appearing on Google. Take a look at these five most common reasons and see if one or more applies to you:

1. You Do Not Emphasize Location

   People who are searching for products or services often include their location in their searches. It’s because they want to find businesses that are as close to them as possible so that they can visit the company in person or at least get minimal shipping costs. If you hardly or don't mention your business’s location at all, how can users find you online? For this reason, you need to implement local SEO strategies to get a higher chance of ranking on Google’s search engine results pages (SERPs) environment.

2.  You Are Not Targeting the Right Keywords

   You should be using keywords that potential customers are most likely to use in their searches. Then, incorporate different keywords in your web pages and in the body of the content as naturally as possible. Also, make sure that when Google pulls up your page, that the keyword used to get to that page is relevant to the written content. If you want to rank your pages high, then be sure to provide new and repeat web visitors with accurate and updated information about your business!

3. You Are Not on Google My Business

   If you want the easiest and most efficient way for prospective customers to find you for location-based searches, you must be present on Google My Business. You need to set up a business profile on Google My Business and provide as much information as possible so that the search engine can confidently rank your business on their first page of results. It’s also an excellent avenue for collecting reviews that can help boost online visibility and credibility for the company!

4. Your Website Isn’t Mobile-Friendly

   Today, people live in a world where everything is done on a mobile device. For this reason, it only makes sense that your business website should be optimized for mobile use as well. When Google finds that your website won’t display correctly on a mobile device, or it’s loading too slowly and crashes all the time, Google won’t recommend it so that users will not have a poor user experience.

5. Your Website Is Not Optimized for Crawlers

   Did you know that aside from providing searchers with the information they need, ensuring that the website is optimized for crawling is also important? This is the method by which search engines like Google can easily index the pages and serve them to Internet users. It’s not just the keywords that need to work, as there should be optimization of the title tags, alt tags, meta content, and even URLs!

Conclusion

Having a website that’s not optimized for local SEO and crawling or one that’s not mobile-friendly will not do your business any good. From the list shared above, these are just some of the reasons a website may not be showing up on search engines’ results pages. If you think any of these apply to your website, seek local SEO services that could address these problems immediately. Otherwise, you’ll be left behind by the competition!

Calling Digital is a dependable digital marketing company for small businesses and bigger companies alike. We can help with all your digital marketing needs, from website design to ensure that your site is optimized to strengthening local SEO strategies and more. Contact us and find out how our experts can help your business!