Google has evolved from being everyone’s favorite search engine into an empire that provides digital marketing solutions for businesses and brands. When it comes to Search Engine Optimization (SEO), in particular, Google offers a free tool called Google Search Console to help optimize website content and improve your website’s search engine performance.

Boost your SEO performance by learning more about Google Search Console. Keep on reading for a closer look at what this tool can do for you.

What Is Google Search Console?

Formerly known as Google Webmaster Tools, Google Search Console was launched as a free tool. Its main purpose is to help you measure your site’s keyword performance and traffic, identify website issues, and receive messages from Google about your site’s metrics. You can use Google Search Console to submit pages to Google’s Site Index, check for errors throughout your domain property, and go through your URLs to see if each one is still up and running.

However, unlike Google Analytics’ holistic approach, Google Search Console only offers data on traffic from a web search. It doesn’t include traffic from ad clicks, direct site traffic, or traffic from site referrals.

How to Use Google Search Console for Site Traffic

One of the most valuable resources in Google Search Console is the Performance report. This specific section gives businesses and their marketing specialists essential information on their organic traffic. This report also helps them monitor Key Performance Indicators (KPI) for their continuous growth and business success.

In particular, the metrics you will be able to see in the Performance Report includes the following:

1. Clicks

   This section shows the total number of clicks from Google’s search pages that resulted in a successful visit to your website. This does not necessarily indicate how long a user browses the website and how many times an individual visitor viewed the page. Simply put, the Clicks section is mainly a report for clicks.

2. Impressions

   Impressions refer to how many links of your website appeared on a Google search results page and were successfully seen by a user. This number captures all the times you appear in the results page even if the user wasn’t able to scroll down to the part of that page, and even if they did not click to your website at all.

3. Click-Through Rate (CTRs)

   This section measures the click-through rate. It is a formula that divides the number of clicks you have received over the number of impressions in the Google search result pages.

4. Average Position

   Lastly, the Average Position section shows the position of your keyword in the Google search result pages over a period of time. Because positions can climb up or go down every few days, the tool just identifies the average number.

As a business owner, it is up to you to handle these metrics and make them work for your SEO campaigns. Here are some things you can do based on the results you see from Google Search Console.

• Analyze how your competitors are doing and see where they excel.

• Make the article fresh and relevant by adding images, videos, and links—anything that can add value to the page.

• Use solid techniques to build backlinks and establish site authority and reputation.

Final Thoughts

SEO is a crucial part of all your business activities online. Reviewing, updating, and creating fresh content can help your website improve traffic and overall performance. Using tools like Google Search Console can help you, as well as working with digital marketing agencies.

If you are on the hunt for an SEO agency in Frisco, TX, to help you navigate your website’s needs, Calling Digital is the right place. We help businesses and individuals through innovative digital marketing strategies, including web design, data aggregation, local SEO, and social media marketing. Let’s connect today for a discussion.