Just like that, we're rolling into the final quarter of the year, and the busiest one at that—the holidays. Now that we're moving closer to the holiday season, businesses are rolling up their sleeves and getting their teams ready for the holiday rush. With that said, you should too!

Your team should start thinking of holiday campaigns that would attract loyal and new customers to your brand as early as now. From creating a mountain of content, such as blog posts, videos, and photos, to connect with your market—all of these are crucial to making the most of the holiday season. 

Although many may think that the holidays are just the same as any other quarter, you're wrong. During this time, more people are keen to purchase products and look for new things to try, so it's best to take advantage of this.

Because of this, businesses work with digital marketing experts to ensure they create the right strategies to boost their sales and reach during the best time of the year. But what strategies should you consider making your brand holiday-ready?

1. Produce a Holiday Photoshoot

Holiday photoshoots are perfect for any brand. And the great thing about this is that you get to mix lifestyle photos alongside product gift shots to convince your audience to try your products. 

Having a holiday photoshoot can provide a festive touch to your online platforms, giving your audience an idea of what they can buy for the holidays. Besides your online platform, you can also incorporate your holiday shoot's theme into your packaging to give your brand a more harmonious feel. 

2. Behind-The-Scenes Videos

Everybody loves a good behind-the-scenes video, and while you're working on the holiday shoot, make sure you whip up your camera and take behind-the-scenes footage. With this extra b-roll, you get to create a more human video that showcases how hard your team worked to produce that fantastic holiday photoshoot. 

A behind-the-scenes shoot can also put a spotlight on different members of your team, and you can even ask them some holiday-related and brand-related questions to squeeze in a bit of product placement. 

3. Actionable Content Calendar

Of course, it's ideal that you and your digital marketing experts work to create an effective content calendar for the holidays. Because the holiday buzz won't stop only this December, it can often spill through January, so it's best to be sure of what content you'll get to put out. 

By doing this, you get to have enough time to prepare and ready your team to create effective marketing campaigns fit for every season.

4. Don't Forget Your Physical Store

Though your digital platforms may be getting all the buzz this season, it's still important to ensure that your brick-and-mortar shop still gets the same amount of holiday love. With that said, make sure that you bring the holiday cheer with the right props and decorations to make sure visitors can feel the Christmas vibe.

Trust us—having a well-decorated space during the holidays can help push consumers down the sales funnel, ultimately increasing your sales!

The Bottom Line: It's Time to Plan Your Business's Holiday Content Calendar

The holidays are quickly approaching, and it only makes sense to work with a team of digital marketing professionals to help you plan an effective holiday marketing strategy. When you plan as early as now, you get to create mindful and effective content that will help your business flourish during the holiday season. 

How Can Calling Digital Help You?

If you're looking for digital marketing in Frisco, TX, Calling Digital is here to help.

We're a digital marketing agency that fuels businesses or churches with innovative and powerful digital marketing strategies that take teams to another level. Learn more about how we can help your business today!