A big chunk of the reason why websites rank is because of search engine optimization. Many SEO trends have managed to overwhelm many website owners and marketers due to a lot of fast-paced changes in the digital space. Every website’s goal is to get more clicks and visitors compared to its competitors. However, obtaining more clicks is only possible through SEO.

There are many reasons your SEO could be failing you. Here are some of the common ones:

1. Terrible Content

People do not visit websites to look at how developers optimize the content. However, they visit websites to learn, be entertained, and read about an important topic. Sometimes, an SEO campaign fails due to terrible content.

Website traffic is generated if people appreciate the content you’ve put up online. If the first article they’ve read on the website gives them what they need right away, then it’s likely that they’ll be back for more. But if your content is terrible, it’s expected that they will click onto another site and tell everyone not to read from your website.

Putting up great content is an obligation. As the website owner, it is your duty to research, write, and publish content worth the click. Ensure that your content is consumable and it’s of great value for your audience.

2. Outdated Google Algorithm

Google releases various updates on its ranking algorithm every year. Most website owners are baffled by numerous updates pushed out by the leading search engine in the world. However, failure to abide by the new directives of the algorithms can lead to the loss of your SEO strategy. 

It’s essential to be up-to-date with the latest changes made by Google now and then. An algorithm change will affect the posts not following the directives but the whole site in total. Begin by reading the current changes made by Google published on their online journal accessible on their support page.

3. Outdated SEO Strategy

With every algorithm update published by Google, you should update as well. Failure to adhere to new directives will result in low search engine rankings or not ranking at all. Even if your page performs well in the current algorithm, your statistics will fall immediately after the next update drops.

Alongside keeping track of Google’s updates, it’s also essential to check if your SEO strategy still works with the new update as soon as it drops. Minor changes can be made immediately for the pages affected by the transition to avoid reduced rankings and views. Avoid the decline of your website by abiding by updates all the time.

4. Failure to Utilize Social Media

Social media is the fastest way to spread the word about a website. The website’s success can depend on the reach and clicks from social media platforms where most users are on the internet. Stay on top of the game by utilizing social media and bringing more traffic to your website.

5. The Website Is Not Responsive

Layout plays a vital role in establishing a user-friendly website. Most people use their mobile devices for website surfing these days. It’s essential to ensure that your website automatically adjusts to a smartphone’s aspect ratio to create the best user experience possible. 

If people cannot access your website on their mobile devices, you’re missing out on online traffic, which can lead to a terrible SEO campaign.

Conclusion

There are a lot of reasons why an SEO campaign may fail. However, with a few tweaks from time to time, your website can boost from the ranks and lead the pack in search engine results. SEO is a bit tricky. Even for experienced website owners, their strategies still end up not working sometimes. But ranking on search engines is all about hard work and dedication. Check your websites now and hope for the best.

Are you ready to dominate with SEO? Calling Digital can help in landing the top results in search engines. Through our skills in data aggregation, local SEO, and website design, we can give your website the leverage it needs against its competitors. Sign up on our website to know more about who we can help.