We spend a lot of time on the internet, and it isn’t uncommon to make our way to a landing page when considering a certain product or service. 

The goal of a landing page is to convert a website visitor into a lead, or maybe even a customer. This fact just proves that landing pages go a long way when it comes to your digital marketing efforts.

If your landing page prioritizes search engine optimization (SEO), then the chances of your website being found in search engine results pages (SERPs) are high. Understandably, creating a landing page can be tricky, but the good news is that there are methods to make things easier for you.

What exactly are some tips that can help in building an SEO-friendly landing page? This article lists them down for you. Read on below to learn more.

Have a Long-Term Content Plan

Like any other marketing work, creating an SEO-friendly landing page must come with a plan. This will lay the groundwork for creating your landing page and other stuff, such as how often you will post content.

If you have a solid and effective content plan that you stick to consistently, Google will recognize that and reward you with higher SERP rankings.

Keep Everything Clear and Concise

Ideally, a landing page should contain valuable, yet simple copy. It should add value to your website but never be cluttered. People don’t spend too long on landing pages, so getting your message across within a few seconds is key.

Use Relevant Keywords

Keywords are the foundation of SEO, so it’s only right that you use the relevant keywords to help with your ranking. Aside from letting you rank higher, using the right keywords does wonders for your website by driving more traffic and generating more leads. However, just don’t overdo it because search engines are smart enough to recognize if you’re overstuffing keywords, which can put your efforts in vain.

Set Your Own Links

Adding links to your landing page helps with SEO, but you should never include links from your competitors. This gives visitors the impression to look elsewhere instead of relying on you. The best kind of links that you should add to your landing page are the ones from your website.

Add Testimonials

You want to convince your visitors to buy whatever you’re selling, and there’s no better way to do this aside from presenting customer reviews and feedback on your landing page. This helps add credibility and compels a visitor even more.

Integrate Call-to-Actions

An excellent landing page must have a “call-to-action” (CTA), which tells your visitors what to do next. In this case, a CTA tells them to make a purchase from you. However, it can be heavy-handed at times, so marketers use other ways such as a contact form or buttons that direct them to more information about a product.

Optimize Content for Visitors and Search Engines

Website visitors need to immediately identify on the spot what your landing page is all about. In other words, readability is a factor that must not be overlooked. Just be straightforward in detailing everything there is to know about your product or any special offers for it. You can also add images, but you must not forget to add an ALT tag over HTML so that search engines can recognize them based on their description.

Conclusion

SEO marketing takes a lot of work, but a landing page is an ideal page to focus your efforts on apart from the actual content. SEO-friendly landing pages will play major roles in turning visitors into paying customers, therefore helping you grow your brand!

Calling Digital is a creative digital marketing agency that provides top-quality SEO services. We believe that every business deserves to grow, and SEO can be the one to give that significant boost to your business. Contact us today to get started!