In this digitally-oriented world, making your mark online is one of the driving cornerstones of success for modern businesses. This means every professional venture needs an online presence to build an audience, but competing for their attention is a losing battle without any marketing strategy to help you stand out from an overcrowded, virtual space. 

Search Engine Optimization (SEO) is a critical marketing technique that ensures your website generates enough traffic to boost your brand’s visibility, translating into having more audience consider your business amongst your competitors. But implementing the right SEO strategies can be confusing, especially since it focuses on meeting long-term goals.

What are the Common SEO Mistakes Hindering Your Online Performance? 

Mistake #1: Forgetting to Improve Page Loading Speed 

It’s easy to think that SEO is all about keywords, but it’s only part of the bigger picture. Another important ranking factor that can make or mar your website’s bounce rate includes its page loading speed. 

In a time when customers expect websites to load in a blink of an eye, a sluggish website can hamper its performance and turn off curious visitors from exploring your content. SEO prioritizes website speed since it directly impacts the user experience, so be sure to utilize PageSpeed Insights and other tools to increase your ranking. 

Mistake #2: Broken Links 

Link-building is still relevant in SEO since it helps Google and other search engines assess your website’s authoritativeness. The more established websites link to your website and vice versa, the stronger your credibility becomes. 

With that in mind, inserting broken links into your content can compromise your performance by turning off readers and making it harder for search engines to index your website. 

Mistake #3: Keyword Stuffing

Using relevant keywords puts your website on search results, but that doesn’t mean you can pack as many phrases in your content. Search engines can spot websites that abuse keywords and can penalize them, so only use keywords that make sense to your content.

The Bottom Line: Avoiding Critical SEO Mistakes That Are Killing Your Website

SEO is a long process that often yields results over time, but it plays a pivotal role in empowering your business by boosting its visibility. Avoiding the usual blunders that lower your website’s performance and rankings should make your strategy more robust, allowing your business to dominate search engines amidst the fierce competition. 

Are You Looking for a Digital Marketing Company in Plano, Texas? 

Employing the right tactics and keeping up with trends that generate real results for your SEO performance can be tricky, especially with so much information muddling your research. Working with expert marketers who know the ins and outs of SEO should give your business an edge and Calling Digital is one of the best SEO companies to do the job! 

We offer a wide range of SEO services that can help maximize your performance and enhance your online presence in more ways than one — from Data Aggregation, Local SEO, Website Design, Social Media, Marketing Automation, and more. Contact us today at (254) 265-9888 and see what we can do to scale your business with expertise in different digital marketing strategies.