When operating in a competitive and fast-moving market, you cannot afford to rely on an outdated website. It's important to understand that your website is an asset for your business, and it needs frequent updating. Today, digital marketing is means of engaging customers and communicating with them. Apart from redesigning, you should consistently add new content and graphics to grab the audience's attention. If you haven't changed your website's layout in the last two to three months, it's time for a redesign. Here are some questions that you need to answer to find out if you should redesign your website or not:

1.      Does your competitor have a Better Layout and Design?

Since the enhancement of digital marketing, you need to focus on creating effective layouts and designs. When a user navigates through a website, they notice aesthetics like color and background and factors like the layout. If your website's design is obsolete and inadequate, users take no time to switch to a competitor's website.

2.      Is your Website User and Mobile-Friendly?

It's important to create a user-friendly website with options that mobile users can navigate easily. If you generate insights from your website, you will find that most users rely on mobile devices to access your website. If your website does not allow smartphone navigation, you are missing out on appealing to numerous users. These customers will rush to your competitors instead.

3.      Does your Website Ranks on the Top Search?

You need to ensure that your website is among the top-ranking websites on SERPs. When your business' website is among the topmost results, it indicates that Google finds your content relevant to the search. Websites with higher rankings gain greater visibility and audience traffic. If you are not on the top searches, it's time to redesign your website.

4.      Is your Website Outdated?

With new and innovative ideas and inventions in the digital world, you can use new plugins and tools to enhance your website's speed. Having an outdated website means that you are not taking your business seriously. It's important to show your customers that your business actively works on improving.

5.      Is the Website too Slow?

When your website takes a lot of time to load, it can dissuade potential customers from using your website. They will prefer your competitor's faster website instead of yours, regardless of the quality of your products. Your website represents your business, and having a slow website has a negative effect on your business. Here are some reasons why your website might be slow:

·         Built on flash

·         Include heavy and slow plugins

·         Hosting company is not good

·         There is too much error in the script.

Conclusion

After deciding if your website needs a makeover or not, you need to look for the best web designer to create an advanced design. This way, you can generate more leads with increasing traffic. Furthermore, you need to understand different methods to keep your website engaging and attractive with up-to-date information and visuals. Need a web designer to redesign your website? Contact us.