Most high-volume online retailers know that SEO plays a massive role in delivering organic traffic and increasing sales, too. However, for someone new in the industry, these things can still seem unclear. Perhaps you, too, are wondering how SEO can help your e-commerce business.

The key, you’ll see, is having standout product descriptions. SEO best practices can be applied to the way you write your product descriptions so they can improve your site’s performance, too.

In this article, Calling Digital, your trusted digital marketing company tells you how you can optimize your product descriptions for SEO:

Optimizing Product Description for SEO Is Important

Even if the design of your e-commerce website is impressive, your page loading speed is really excellent, and you have professionally shot product photos, they’re not going to be enough if your product descriptions are not optimized. You can’t expect to make sales if people cannot find your products! And if you’re not ranking in that coveted first page of search engine results pages for keywords that are relevant to your products, you might as well be invisible.

Write for Your Customers and Not for Bots

Because businesses are now aware of the existence of search engine crawlers, they make the mistake of tailoring their descriptions for those bots instead of for people who will actually be their customers. Here’s one thing you should know about SEO, though. You should make your copy for your audience because as long as your descriptions are helping people find what they’re looking for, that’s going to be good enough for Google and other search engines, and they’ll rank you high.

So, when writing product descriptions, ask yourself if it’s going to be helpful for your potential customers. Will they answer questions they might have about the products? And most importantly, will they encourage them to purchase?

Highlight the Best Features of the Products That Customers Will Benefit From

You can’t be vague when writing your product descriptions. The reason customers check those descriptions is that they want to know for sure if the product has the features that they are looking for and whether or not they will benefit from it. Be as detailed as you can. Remember that your customers do not see the products in person, so they are unable to inspect and test them, so you have to give them as much info as you can to help them make a purchase decision.

It is a good idea to give customers an idea of how the product will benefit them, too. This will help them picture how the product will make their life easier, which is a big factor that consumers always consider when making a purchase.

For example, you can list “waterproof” and “soft inner lining” as product features. Then, you can give the customers a clear picture by talking about how the shoes will keep moisture and water from getting in. You can also talk about how the soft fabric lining will ensure their feet are warm and toasty during the colder months.

Target Relevant Product Keywords

You can’t call your efforts optimizing for SEO unless you incorporate the right keywords for your product descriptions. There are a number of free keyword tools that you can use, like SEMrush or KWFinder, that could provide you with a list of relevant keywords for your products as well as valuable data like search volume and related terms you can use for your content.

You’ll be surprised to see that long-tail keywords are more popular. This is because of several factors. One is that the longer the search query, the more likely the buyer is to make a purchase. Also, many people are using SIRI and Google Assistant in their searches, so the keywords are more natural sounding as opposed to robotic.

Conclusion

These are just some helpful tips on how you can optimize your product description so your pages will rank high on search engine results pages. Remember that for your sales to go higher, your products need to be visible to as many customers as possible, and ranking high on Google and other search engines is one of the best ways to achieve that. 

Sounds overwhelming? It can be, especially since you are already taking care of a lot of things with your business. That’s why it’s recommended for e-commerce businesses to get digital marketing services.  They’ll have experts working on boosting their online presence and improving their SEO while at the same time freeing more time for business owners to do other tasks.

Calling Digital is a reliable digital marketing company in Belton, Texas, that can help you improve not only your product descriptions but all your website copies as well. Get in touch with us, and let us take your business to the next level!