Good SEO involves many different techniques, including arranging information on a website. One of the essential parts of "on-page SEO" is formatting the page through HTML. The use of H1 tags on web pages is vital. H1 tags are necessary for getting your website to rank well in search results; you can get an increase of over 60 percent by updating this ignored component!

Get Help with an H1 Tag

H1 HTML heading tags are used to format headings on your page in order of importance. These titles come first and show search engines what content can be expected on the rest of the page, ultimately influencing how your site ranks in search results.

Why H1 Tags Matter

These heading tags are essential in SEO, ranking as one of the most critical factors. H1’s are very noticeable when viewed as a web page due to their size and purpose: they tell audiences what they will see in the rest of the document. This is essential for SEO because it improves how a site's content ranks in search results by making sure that it includes what users are searching for. 

Over the years, SEO has become more about usability and accessibility and offers people a good user experience rather than just hitting all the proper technical requirements.

Many users use the same HTML title tag and H1 to match when a user clicks through to the page. Essentially, the H1 tag is a webpage's title—the kind you see on search engine results pages (for example, on Google, the sizeable blue writing in the search results), but is also visible on the page itself.

Properly selected and formatted H1 tags can significantly affect how your content ranks in search engines and your response from searchers.

Page Titles = H1 Tags?

Does the title of your webpage be tagged as an H1 tag? Absolutely! Doing so indicates to search engines and readers that it’s one of the most critical pieces of content. It is also an opportunity to use relevant keywords and demonstrate what the following content will be about.

When you tag your title as H1, it will usually make the text a larger format than the text on the rest of the page. This is ideal because it allows you to highlight your title for your website visitors.

It’s also crucial that each unique page has only one H1 tag, so it makes sense to be your page's title.

H1 Tag Considerations

Since H1 tags are essential in SEO, it’s worth spending some time crafting the best one for your page.

When creating your H1 heading and title tag, one thing to consider is matching them. The title tag is the text displayed in search engine results and browsers, so it should include the most crucial keyword phrase from the page content. If you can match this with your H1 tag, it is best to do so.

If you don’t have an H1 tag on your page, you can still have a title tag. However, you should include your keywords to make it easy for search engines to find your page.

Conclusion

Want to improve SEO efforts with just a minor change? Then put H1 tags on all important website pages so search engine crawlers can index your content in relevant searches and web users can find you instantly! Remember, you’ll get over 60 percent of improved traffic, which could lead to more conversions and—more importantly—sales!

Improve your SEO by working with Calling Digital today! We’re a creative digital marketing firm based in Belton, Texas, providing data aggregation, local SEO, and website design. Check out our website to learn more about us!