One major contributing factor to a website’s audience traffic is its web design. A page of text may contain the necessary information, but it isn’t going to draw the eyes of your viewer. It’s important to use a variety of elements to organize information in a logical manner, giving the audience a reason to stick around and see what your site has to offer. 

It is the job of the web designer to develop strategic placements within the pages to come out with a beautifully curated site. While there are rules to building a well-organized webpage, there is no one-size-fits-all solution. There are, however, principles.

Many web design principles have been tried and tested in the industry for years, and they’ve earned their place. However, there are always new ideas being developed and tested by new designers with fresh insight.

There’s certainly a science to the art of web design. When working with a web designer, ensuring they avoid a few common myths can help you avoid some obstacles to good web design and help you produce the best site possible.

First Myth: The Homepage Should Contain All of the Information About Your Brand

This is one mistake that most web designers often commit. While it’s true that a homepage should give your target audience a general idea of what your brand, your products, and your services are all about, it shouldn't result in information overload. Utilize other pages and sections to organize information logically, and make it easy for viewers to find what they’re looking for.

Second Myth: All of the Published Content on the Website Is Final

Websites can and should be constantly updated. As a matter of fact, it is nearly impossible to identify any published content as final. As your business evolves, so will its processes and its strategies. Your products and services may change, your primary personnel may shuffle over time, and your logo may undergo an upgrade. With all of that being said, your web designer should at least be ready to handle revisions and changes on the website.

Third Myth: Your Website Should Only Have a Desktop Version

With mobile devices becoming more accessible than ever, a growing proportion of web traffic is made up of smartphone and tablet viewers. Your web designer must be able to optimize your site for mobile users rather than just for desktop computers. Doing so ensures you aren’t failing to cater to a relatively large portion of your audience!

Fourth Myth: Your Website Can Only Cater to a Certain Demographic

People are incredibly diverse, and while it’s valuable to know and speak to your target audience, remember that things aren’t always as they seem. Only catering a very specific product or service to a small niche of the market limits the progress of your own webpage and business as a whole. 

As a business owner, you should always be looking for ways to expand your company’s reach. For example, if your business is all about vacuum cleaners, you shouldn't assume that it would only interest women. Some men do all of the cleanings at home, so be sure to make your business strategy and your website speak to all who clean, rather than just men or women.

Conclusion

There are a lot of myths surrounding website design as a whole. Whether you are a business owner or a web designer, you should not adhere to these common myths. Instead, open your mind to more creative ideas and marketing possibilities. The growth of your business is only as good as its number of customers. If your web design approach is preventing you from getting more of your target audience, then it may be time to change your overall execution plan.

Are you looking for an efficient website design company to create a beautiful and effective site for your brand? Look no further than Calling Digital. We are a digital marketing agency that specializes in SEO and web design, among others. Contact us for more information about our services.