SEO, or search engine optimization, is the process of enhancing your website to rank higher on Google for key phrases related to your business. SEO is one of the most successful digital marketing methods you can put your time in, and there are several ways to benefit from it.

In this article, we will list the four key types of SEO you can implement in your business.

On-Site SEO within Your Website

On-page SEO, also known as on-site SEO, is the process of optimizing your website's content. This includes body content, keywords, headers, meta titles, meta descriptions, pictures, and other elements. 

This type of SEO involves optimizing your keywords, metadata, and internal linking. Here are some aspects you’ll need to consider when optimizing your site for on-site SEO:

• Keywords: It's essential to identify the keywords and phrases you want to rank for in search engine results. Keyword research is an excellent place to start, but don't forget to look for less competitive terms. 

  Once you've identified the correct keywords, be sure to communicate that information to your content creation team so that they can include it in their writing.

• Metadata: Search engines use metadata to learn about a page's content. You'll have a greater chance of ranking higher by adding relevant material and keyword phrases in your meta titles and meta descriptions. 

  To ensure that your website is optimized, it is crucial to remember that Google occasionally rewrites your metadata with other content on the page.

• Internal Linking: URLs that point to other parts of your website are called "internal links." In most cases, they will be linked to anchored content. 

  To assist Google in better understanding your site and to make it more user-friendly, provide links to relevant, high-authority pages throughout your material.

Off-Page SEO outside Your Website

Essentially, everything that does not occur on your website is considered off-page SEO. Off-page SEO aims to increase your company's visibility and trust so that more customers can find you and buy your products.

Link building is the primary focus of most off-page SEO efforts. This refers to the process of obtaining links pointing to your website from other respectable websites.

Technical SEO to Help Search Engines Crawl Your Site

SEO is the practice of optimizing a website to make it easier for search engines to index it and improve the user experience (UX). SEO is constantly developing because of the ever-changing needs of search engines and their algorithms.

Your technical SEO efforts must be efficient to ensure that crawlability and user experience are not negatively impacted by your efforts.

Local SEO to Focus within Your Area

Local SEO is a subset of national SEO. It's all about boosting your local business's web visibility and reaching out to potential clients in your area.

Your Google My Business profile may significantly impact how well you rank on Google. This is where you provide your location, business hours, description, and customer reviews. The search engine results pages will look at the user's search query and choose your business if you fulfill various standards, such as proximity and relevance.

Conclusion

SEO is one of the most beneficial digital marketing strategies. By doing SEO the right way, you can boost your site's traffic and increase your sales. The process of SEO isn't always easy. It takes a lot of time, dedication, and knowledge to succeed. However, the process is worth it to create an online presence.

Do you need help with SEO and digital marketing in Frisco, TX? Calling Digital can help you fuel your business or church with powerful and innovative digital marketing strategies. Give us a call to learn more!