Web design’s two main goals are to make a website easy to navigate and incorporate the many visual branding elements into the layout, theme, and other elements. It also plays a crucial role in search engine optimization (SEO), a digital marketing strategy that focuses on increasing organic traffic on a website. 

SEO’s goal is to rank higher on search results, which is a feat that is close to impossible to achieve in a few months. But when incorporating SEO principles into web design, this goal might not be as unreachable as it seems. Here are some SEO factors that need to be considered in enhancing your web design.  

3 SEO Factors to Incorporate into Web Design

1. Mobile-Friendly 

The desktop is still the top device people use to visit websites. Mobile devices, however, are a close second. The market is slowly becoming more and more mobile, and mobile use is expected to exceed any other type of internet use in time. 

Web design should no longer simply focus on whether or not it looks good and navigates well on a desktop. It should also be flexible enough to be flattering, engaging, and compelling on a small screen. 

2. Text Technicalities

People need to be able to read what’s on their screens. If the font is too small or its design is too unreadable, people might leave the website immediately. 

Another thing that every web page needs are H1 tags. This makes it easier for search engines to index pages and recognize how the web page is sectioned. Plus, aesthetically, it would make sense to have titles over sections of the page for the users to read web pages more easily.

3. Optimize Images 

In SEO, maintaining a blog is one of the most important things you can do on your website to receive organic traffic. But keep in mind that the internet engages a highly visual audience that needs content, not loads of paragraphs. Including images in every blog post can make all the difference in both SEO and design.

When you publish work and add media to the blog, make sure to give it an image name and alt text. Since Google can’t read pictures, it reads the alt text to interpret what the image is. 

Lastly, when choosing images, make sure it fits the design of the entire website. Everything has to coincide with the visual branding. 

Conclusion

Incorporating SEO practices into your web design can improve your website’s overall performance. These techniques may be something the design already had, and maybe some of the principles are new. No matter what, the ultimate goal of SEO and web design is that the site is easy to navigate and something users enjoy scrolling through. 

If you need the services of an SEO company in Texas, consult the professionals at Calling Digital. We are a creative digital marketing agency fueled by a passion for services like SEO and Web Design. You’ll finally start seeing results through our powerful and innovative digital marketing strategies. Call us today!