Search engine optimization (SEO) trends naturally change over the years. Algorithms change all the time due to evolving innovation in emerging technologies.

While search engines like Google change their algorithms to serve the users better, voice search is rapidly changing the SEO landscape.

2022 is only a month away, and it's time to prepare for SEO changes that might affect your business. Here are some of them:

1. Voice Search

We've been hearing about voice search for a long time, but now it's here to stay.

As more and more users shift from a keyboard environment to voice search, the value of search engine results pages (SERPs) for voice will also change. Voice search results will include videos, Google assistant results, and a new format of results. 

The most significant change in voice search is the rise of voice assistants. In the past, the only way to search was to type into a search box. Now, searching is as simple as saying a few words while you're cooking in your kitchen.

This is not just voice typing. It's a voice command that can look up anything you want. This means that a voice assistant can have a broader range of results.

What's more, search engines are now more adaptive to users' intent. This means the next Google search will be more accurate to your queries and refine itself as you ask more and more questions related to the topic.

2. Bilingual Searches

As businesses and marketers go global, bilingual searches are becoming more common.

According to the United Nations, the most commonly used languages in the world are English, Spanish, and Mandarin Chinese. This means that there will be more bilingual searches in languages other than English.

International companies that go global will need to be prepared for users searching in other languages. Besides bilingual searches, there will also be more languages being used in search queries.

For example, users in Western Europe will be using Latin characters like French and German alongside the English alphabet. This means that search engines need to account for more languages in their algorithm.

3. Artificial Intelligence

Artificial intelligence (AI) is becoming increasingly important in the SEO market.

In fact, the importance of AI in SEO has grown from a little over ten percent to 49 percent in 2018. AI is going to be even more important in the years to come. The main reason for this is due to voice search.

Voice assistants and voice search will change the way search engines look at search queries and interpret them. The most important thing is to understand what questions users are asking. This will be important in the rise of voice search.

4. AI-Assisted SEO

AI-assisted SEO will also be increasingly important. Search engines like Google, Bing, and Yahoo use AI to understand what users ask and to deliver the most relevant searches.

Google, for example, created RankBrain, an artificial intelligence system based on deep learning and machine learning algorithms. Google uses RankBrain to recognize the most relevant search queries for the users.

Besides, Google is looking into AI-assisted SEO to understand better what keywords you're using and deliver the most relevant search results.

Conclusion

While SEO is always changing, the following trends will be important for SEO in 2022 and beyond. These most significant changes will impact SEO in a big way. 

Calling Digital is a creative digital marketing agency in beautiful Belton, Texas, with a new office in the ever-growing Frisco, Texas. We are committed to fueling your business with powerful and innovative digital marketing strategies. Our services include SEO, website design, data aggregation, and local SEO in Belton, Texas. Get your brand ready for 2022 by optimizing your SEO with these trends. Get in touch with us now!