Every business that depends on a website to expand its online reach is most likely relying on other digital marketing methods too. You could be applying social media marketing, search engine optimization, pay-per-click ads, and more, but you still aren’t getting the results you want to improve your web traffic and gain more customers.

One of the reasons why your brand is still stuck in place could be your lack of initiative to learn how to apply an effective website design to your primary platform. Since your site represents you online, displaying your products or services for your potential customers to see, you need to make sure it’s running properly!

Keep reading below to find out what you can do to your website to turn things around and finally get you the results you want, starting with making some long-term changes.

You Could Apply a Responsive Website Design

When you make your website responsive, it means you’re making it convenient for your visitors to view your platform no matter what device they’re using. Whether they’re utilizing a smartphone, desktop, tablet, or other electronic devices connected to the internet and can browse websites, your site will adapt accordingly.

Having a responsive web design means your site’s content, including its text, images, and other assets, will not be affected by the different screen sizes and platforms used to view it. As a result, you give your potential customers the freedom to browse your pages without interruption, eventually finding a product or service they find interesting enough to purchase.

You Could Increase Your Website Speed

Nobody likes visiting a slow-loading website that doesn’t appear in under three seconds. If you fail to fix your site’s speed, there’s a big chance that visitors that discover your brand will stop wasting their time on your channel.

How fast your website loads is crucial to keeping your conversions high and your bounce rates low, which doesn’t apply only to users. Even search engine crawlers from Google and Bing will rank your site for how slow or fast it loads! 

You can expect to receive a higher ranking when you make the needed changes, such as modifying your content so that they become appropriate for web viewing.

You Could Incorporate Sharing Options

You can find plenty of successful websites and blogs across the internet that can maintain steady traffic and a constant influx of visitors, with most of the platforms displaying “share” buttons. It’s what will get your potential customers to share your website on social media because they like your brand enough that they want other people to know about it.

Whether it’s sharing your posts, products, or services, if your customers are happy and satisfied with your business, they will go out of their way to refer you to other people. By providing sharing options on your web pages, they can post your website directly to their social media channels. You end up making it convenient for them to spread the word and help you build brand awareness!

Conclusion

It’s not enough to witness your website receiving a significant volume of traffic. Instead, you need your visitors to convert into paying customers to ensure you’re gaining profit out of the numbers. In order to do that, you must focus on providing convenience and an amazing user experience for people that show interest in your brand. You could hire a website designer near you to make your site responsive, help increase your website speed, and incorporate sharing options to get you the outcome you need at the right time.

Are you looking to work with a website design company in Texas for your online business? Calling Digital is a creative digital marketing agency specializing in data aggregation, local SEO, SEO, website design, and more marketing solutions. Get in touch with us today to book a consultation!