Data Aggregation
For SEO and Listing Management, Gather Data from Various Sources Quickly and Efficiently with Data Aggregators
What are Data Aggregators?
Data aggregators are data-gathering companies and businesses that source, clean out and distribute information about the other businesses in a particular region or locality. They serve as the yellow pages that provide information like business name and contact information but at a considerable scale. The data gathered by data aggregators come from a variety of sources, such as phone directories, yellow pages, utility records, and other online information sources and providers.
Data aggregators not only gather but also provide that information to prominent search engines such as Google and Bing. It means that a business should have good business data aggregator listing so that Google gets it right. They store an unimaginable amount of data about important businesses for search engines when they search online information about the local listings.
Still confused?
At CALLING, we will explain the complicated in laymen’s terms. Contact us to explain what data aggression means and how it impacts you being found or not onlline.
Why are Data Aggregators Important?
Information that data aggregators hold about local businesses has significant importance in local SEO. The algorithm of Google ranking is complicated, but SEO experts have a consensus that business proximity to the search point and plenty of high-quality local business citations are critical to gain visibility on Google maps.
Google never recommends any untrustworthy or unreliable business and risk its reputation. It won't allow a business with inconsistent or inaccurate information to appear in its searches or rank higher in search. This is where your business needs accurate listing. It is a way for Google to decide whether to trust and make the local business visible in searches or not. By hiring the service of a data aggregator, you can ensure the accuracy of your business listing.
Major Data Aggregators
In the USA, there are four major data aggregators. They are:
· Acxiom
· Localeze
· Infogroup
· Factual
These data aggregators' database has accurate business information that search engines look for while displaying results for consumers. This is the basis of most of the online citations. Now you may think that what is a citation? It refers to the mention of a business somewhere online. The probability of appearing higher in the search engine rankings increases with the increase in the number of online business citations.
Most of the significant online listings and directories get information from these data providers. It is because data aggregators develop a foundation for building structured business citations on the major sites.
All this might not feel very easy for a layperson to understand. In simple words, you can assure the accuracy of business information and get it right with the help of data aggregators.
According to a survey study, nearly 73% of consumers lost their trust in various brands due to wrong or incorrect business listing. If you get incorrect data from any of the mentioned major data aggregators, it means that the online business information is wrong or too inconsistent in most directories or listings. Inaccurate or inconsistent business information is not suitable for SEO and ultimately hurts your business. Therefore, you should ensure to enlist your business on all major online players correctly.
Boost Your Local Business Ranking with Citation Building and Data Aggregators
With the help of your local business submissions to data aggregators, you can distribute your business data across thousands of mapping services, directories, and apps. As local data aggregators get data from various resources, they can identify duplications, inconsistencies, and errors quite accurately. By pairing the data aggregator service with the citation building service, you can fix any problems in your data before the local data aggregators get it and propagate it throughout the ecosystem of local search.
Search engines need some form of information, such as name and contact information, to distinguish one business from the other. The accuracy and consistency of your data is a key to the success of local searches. If your business information is inconsistent or incorrect, or outdated, search engines won't give credit to all your local citations. This has a negative impact on your search engine ranking. Hence, the more accurate and consistent business citations you have from the reputed sources, the better are your chances of ranking higher in search engine rankings. And you can achieve all this by using the citation building service before data aggregators detect inconsistencies or inaccuracies in your data.
Want to Correctly Submit Your Business Information and Boost Your Search Engine Ranking?
Our services can help you submit accurate information to data aggregators and boost your search engine rankings. With our support, you can make your local business readily available in online searches. We ensure that you get accurate business listings in the data aggregators and an increasing number of citations online. Through this, your business gets maximum exposure to the local clients, translating into an improvement in your customers and sales.