3 eCommerce SEO Best Practices You Need to Know About
The internet has become a powerful tool for businesses all over the world. This is especially true for the eCommerce industry as customers can now purchase products and services with just a click of a button. This is why it isn’t at all surprising to know that global online sales have grown by 71%. And while this is good news for the eCommerce industry as a whole, this has also made the eCommerce industry one of the most competitive industries in the world.
Due to the hypercompetitive nature of this industry, it’s important to do everything you can to set your business apart. When it comes to improving your business, there are very few things that are more impactful than Search Engine Optimization (SEO). Now, many of you may find the idea of SEO daunting as you may not know much about it. This is why we thought it would be useful to put together an article talking about SEO best practices that you can utilize to improve your business. If this is something that you’re interested in knowing more about, read on for three SEO tips that will help you maximize your eCommerce platform.
Make Your Product Pages Customer-Friendly
A customer-friendly product page is one that is easy to read and understand, with product details and options clearly described. The page should also have images of the product that are representative of the real thing. If you serve shoppers from a variety of regions, make sure you include the measurement units for your items in the ones that are used. If the size or color of an item varies from what is shown in the product images, specify the measurement that applies to each one. Aside from what we’ve stated above, you’ll also want to make sure that the prices are visible. While making the price of your products visible won’t directly affect SEO, it will help keep your customers on the page and should lower your bounce rate (the rate in which visitors leave your site after only visiting one page). This is important because lower your bounce rate, the higher you will rank on search engines.
Design Your Platform with Shoppers In Mind
Many of you may not know this but web design is also important for SEO. This is because search engines can detect if your website has a high bounce rate. And as we’ve already mentioned, high bounce rates may lower your popular ranking as a result. If you design a well-designed website you can reduce bounce-rates and encourage visitors to explore your site. When designing your site, make sure that navigating through different pages is intuitive. The last thing you want is to give your customers a hard time when looking for specific pages or products.
Simplify Your URL
URLs (or uniform resource locators) provide a lot of information in a small space. They can contain categories names, product names, file types, or even actions (like “_blank” to open a new link in a new window). Search engine optimization standards suggest that URLs should be as clear as possible, and that they should contain keywords relevant to what appears on the resulting page.
Conclusion
We hope this article proves to be useful when it comes to helping you improve your eCommerce business. Considering how competitive the eCommerce industry is, you’ll want to do all you can to ensure that you reach your target market. Be sure to keep all of these tips in mind in order to make the most informed decisions that will help you achieve your business goals.
At Calling Digital, we are passionate about supplying your business or church with powerful and creative digital marketing strategies and SEO services in Frisco, TX. We also offer data aggregation, local SEO, web design, and other SEO marketing services. Contact us now!
