Create SEO-Friendly Product Descriptions With These 5 Tips
Conquering eCommerce search engine optimization is a necessity for any online business. If you want to increase your website traffic and sales, you have to spend time writing SEO-friendly titles and descriptions for the products that you offer.
Yes, getting product descriptions right can be a stressful and time-consuming process. But if you do it right, you’ll reap the rewards in no time. Get started with improving product descriptions by following these five tips.
1. Make High-Quality Content a Priority
If you want to optimize your product descriptions, you have to make sure that they’re high-quality in the first place. If you spend time writing content to improve SEO, you’ll see a significant boost in the long run.
But you can’t just write blindly. You need to think carefully about what words you want to include in the product descriptions. You need to make sure that you’re telling your customers what they need to know about your product.
You might want to check out a few product descriptions from your competitors, as well. People have different writing styles, but you might get ideas for your content.
2. Ensure Product Pages Are Mobile Friendly
These days, people check out products on their mobile phones before buying. If you want a mobile-friendly website, you need to ensure that your product descriptions are optimized for mobile platforms. You don’t have to make adjustments to the content itself, but you have to ensure that the reports aren’t challenging to read on a small screen.
3. Don’t Go Overboard with Keywords
Keywords matter, but you shouldn’t focus on them to exclude all else. Your goal is to sell products, so you have to make sure that you optimize for quality. If you blast your product descriptions with keywords, you’ll end up with content that isn’t helpful to customers.
Optimizing product descriptions is an art, not a science. You can’t just memorize a list of keywords and use them repeatedly. You need to think about what your customers want to read and then write product descriptions that give them just that.
4. Optimize Based on Buyer Awareness
Not all of your customers are equally aware of your product. If you want to improve product descriptions, you need to make sure that you write for them accordingly.
People who are familiar with your product already probably don’t need a lot of information. You should focus on communicating features and benefits, rather than basic product information.
New customers, meanwhile, probably want a bit more information. Make sure that you’re communicating what they need to know about your product.
5. Keep Seasonal or Out-Of-Stock Product Pages Up
If you have seasonal offerings, you can still optimize your product descriptions for search engines. In fact, it’s a good idea to provide information to customers who are looking for products that you don’t currently have available.
When you optimize for seasonal items, put the most important information near the top of the description. Make sure that you’re providing links to your alternative products, as well. And don’t forget about your return policy, either.
If you need to remove old product pages, you can use 301 redirects to direct visitors to your alternative products.
Final Thoughts
SEO-friendly product descriptions are an essential part of any eCommerce website. If you want to improve your website traffic and revenues, you have to pay attention to your product descriptions.
If you want to outsource this activity to Frisco search marketing experts, you can work with Calling Digital today. Through our local SEO services in Frisco, TX, your product descriptions can be optimized for SEO while ensuring it provides value for your customers and site visitors. Contact us today to get started.
