Taking a business on digital platforms may be intimidating if you are a new business owner. You may not have much experience constructing and optimizing websites that boost your brand online. 

Even though you've heard much about Search Engine Optimization (SEO) and its benefits to your brand, your first impulse may be to hire a professional. On the other hand, a do-it-yourself (DIY) approach may not be a bad option.

You've undoubtedly had to do things unfamiliar to you at first but did nonetheless. For this reason, even if it can be daunting, don't allow something as simple as SEO to overwhelm you. 

Comparing DIY SEO and Outsourcing SEO

Whether you do SEO tasks on your own or hire an SEO expert, the goal is to boost your website's visibility and rank on search engines. 

However, DIY SEO allows you to get firsthand knowledge and training of the SEO process. As you keep doing SEO tasks yourself, you will discover it's not that complicated. With the right tools and consistency, you can successfully launch DIY SEO strategies.

Everybody starts somewhere, so even if you have to do DIY SEO for now, don't fret. You can launch SEO campaigns with confidence to benefit your business.

Here is a list of steps to take in launching a DIY SEO strategy:

1. Start with a Question

Before starting your DIY SEO plan, ask yourself the following questions: Who is my target audience, and what are their top queries? What issues do they have that I can solve? What content can I supply that adds value to them?

Answering these questions will help you offer the right product, services, content, and marketing touchpoints to reach your audience. 

2. Know Keyword Research

Each campaign requires a robust keyword strategy to achieve both the target market and the marketing goals. You can use free tools that can help you identify trending keywords you want to rank for.

You may also get keywords from competitors' domains to know which keywords are being searched for and which ones are relevant to you and your business. In addition, get keyword ideas from your customers through in-person interviews, online forms, and surveys. 

3. Examine Your Competition

Effective digital market research includes understanding your competitors. The aim is not to copy your rivals' company or strategy. With this data, you can better target your search efforts by including non-targeted inquiries relevant to your business and potential buyers.

4. Optimize Your Website's Design

Your website needs to be optimized if you want it to rank in search engines. Prioritize speed, navigability, content, and overall design to provide the best user experience (UX). Build a strategic site map and make sure you use the right keywords on your title tags, meta tags, H1 tags, alt tags, and content.

5. Publish Content Regularly

You must adhere to a schedule while releasing or publishing content. Keep to your schedule so your clients know you're reliable. Regularly updating your website can also help you track your traffic and if your content marketing strategies are working. Ensure that your content is of high quality, relevant, and meets your target market's needs. 

6. Discover Google Analytics

Google Analytics provides a step-by-step guide to understanding performance. This helps you see the effectiveness of your campaigns and any features you need to adjust. If you want to learn how to master this tool, Google provides a detailed tutorial for beginners. 

7. Identify Website Technical Issues Immediately

Conduct a weekly site audit so you can pick up and resolve technical issues right away. Ensure your site loads quickly and that browsing remains secure for your users. If your website is always slow, try changing your web server, reducing image sizes, and turning on browser caching.

Conclusion

Throughout your SEO plan, constantly discover why things are working and why they’re not. Troubleshoot issues right away, and stay engaged with your audiences. When your company is more stable in the future, hire SEO professionals or outsource one to handle SEO for you. Even then, you will still have knowledgeable oversight over the process, ensuring greater brand success.

Calling Digital is a Frisco-based agency that can fuel your business or church with powerful and innovative SEO services and digital marketing strategies. We also offer data aggregation, local SEO, web design, and other SEO marketing services. Contact us now!