Running a company requires many effective strategies and planning to ensure that your brand stays on top of the game. And when it comes to dealing with a competitive market, one of the most important things to consider is your local SEO efforts.

Having an SEO-optimized website can bring a plethora of benefits to your company. These include boosting your web traffic, ranking higher on search engine results, generating more sales, and converting more leads to customers. But the real question is, who's going to build this for you.

With that said, you're probably here because you're wondering which option is best for you: to have an in-house SEO team to build your website or to hire experts from an SEO agency. If you can't decide on that just yet, don't worry—keep reading.

In this article, we'll break down the difference between having an in-house SEO team or hiring an SEO agency. If you're ready, let's get to it!

What is an In-House SEO?

When you have an in-house SEO team, this means that you have an internal team of marketing professionals that you've hired to carry out all the marketing and SEO operations of your company.

The in-house SEO team is great if you have a smaller company and are just starting with SEO. However, they may not offer more highly specialized services, such as SEO and social media strategy, SEO audits, etc. 

What is an SEO Agency?

An SEO agency is basically a team of experts who provide SEO services for various companies. They work with their clients to run SEO audits, develop strong strategies, and resolve technical and on-page issues for proper optimization.

On the other hand, having an SEO agency is more beneficial for a company with a higher budget and for those who need highly specialized SEO services. Not to mention, the SEO agency option is great for both small and big businesses, including startups.

What are the Benefits of Having an In-House SEO Team?

More visibility of work being done;

• In-house staff is focusing solely on your company's needs;

• Continuous work and communication with the management team;

• No need to negotiate fees with an agency;

• Less risks of data and information loss;

• More transparency in the organic growth of your business;

What are the Benefits of Working with an SEO Agency?

You'll save costs when hiring an internal team since you'll already work with a team of experts;

• Agencies have the industry knowledge and have better real-world problem-solving skills;

• More experienced SEOs who can develop a more in-depth SEO strategy;

• They'll use advanced analytics tools to measure the progress of your SEO efforts;

• You'll receive more specialized services, such as a comprehensive SEO audit, Google Adwords management, etc.;

The Bottom Line: Who Should You Work With?

While it's best to consider which type of team your company will be required, it's a good idea to consider working with an SEO agency to ensure you get ahead in the game fast and effectively.

Integrating a solid SEO strategy can provide huge benefits to both small and big companies. Not only will it help you gain valuable insights and data on your website and its users, but it will also help you rank higher on search engine results for your target keyword. So with that, it's best to work with an SEO agency at the get-go!

How Can We Help You?

If you're trying to find the best SEO agency in Frisco to give your company a boost in the search rankings, you'd be happy to know that Calling Digital is your best bet.

We're a creative digital marketing agency that helps businesses or churches with unique, innovative, and powerful strategies, helping your company get to the next level. Learn more about how we can help you today!