5 Key Features of a Highly Functional Web Design in 2021

In today’s modern society, having a website is paramount. Yet, it must always represent your business and resonate well with your target market. That way, your target consumers will not only buy your products or hire your services, but they will also patronize your business. The ultimate key here is to have the right website design.

There are a few basic principles of a good web design that can kick your business website up a notch. In this article, we will share five key features of a highly functional web design that you must incorporate in your website:

  1. Employ the minimalist design

    In recent years, one of the most vital web design features is the minimalist design, which delves into the idea that “less is more.” Be sure that your web pages have ample white space and get rid of clutters. This means that you should only include essential elements on your web pages and remove those that are unnecessary. Likewise, be sure to have a well-structured user interface (UI) and streamlined visual elements because simplicity is best. 

2. Have the user experience (UX) in mind

When designing your website, you must always have the UX in mind. This means that when visitors leave your website, they must be satisfied and have a good experience. As a result, they will always keep on coming back or get converted right away. So, what does it take to have an excellent UX on a website? A great UX on a website requires a well-structured UI, minimalist design, sufficient whitespace, visual hierarchy, easy navigation, fast loading page, and relevant content.

3. Remember its aesthetic appeal

Keep in mind that people will always be drawn to visually appealing web pages. To achieve this, it’s a matter of playing with colors, arranging visual elements, incorporating art pieces, and putting some creativity into your web design. Just make sure not to overdo it and highlight only those elements that are important!

4. Design for functionality

Apart from the website’s visual appeal, you should also design your web pages with their overall functionality in mind. When it comes to usability, you must ensure that every element is working properly. Once done with your website creation and design, be sure to have a website audit. The last thing you’ll ever want to happen is to have design and technical issues that will compel your visitors to “bounce” out of web pages. 

5. Incorporate a responsive web design

A responsive web design is the key to making your website responsive to various devices. This means that your web pages look and work perfectly fine, no matter what device it is accessed to. As more and more people are using mobile phones to surf the web today, a responsive web design has become imperative to ensure seamless usage.

Here at Calling Digital, we offer professional website design and redesign services. As your website is the online representation of your business, our ultimate goal is to provide you with a highly functional website. Whether you want an exceptional user experience (UX) or need a website redesign, we are here to serve you with our affordable services!

Conclusion

At this point, you now know the five key features of a highly functional web design that you must incorporate on your website. Be sure to employ the minimalist design, have the UX in mind, remember its aesthetic appeal, design for functionality, and incorporate a responsive web design. With all these in mind, you’ll be able to have a robust website that will take your business up a notch! 

As a full-service digital marketing company, we provide data aggregation, Search Engine Optimization (SEO), local SEO, and website design services. If you’re looking to have a highly effective web design, connect with us today to see how we can help!

Previous
Previous

3 Valuable Reasons Small Businesses Need Digital Marketing in 2021

Next
Next

5 Reasons Your Business Website Is Not Showing Up on Google in 2021