Everything You Need to Know about Data Aggregation

Anyone with experience managing marketing campaigns on Facebook and Google Ads knows that it’s incredibly time-consuming to gather all of the data from each platform. There’s a better way to streamline the process and save marketers two dozen hours every week: platforms like Improvado, Adverity, and Panoply help marketers do this. We're going to take a closer look at what exactly data aggregation is and how it benefits your company.