Getting your business to rank higher on search engines is essential in garnering traffic and building a more substantial online presence. When more people discover your site and visit it, you can get more customers and, in turn, more sales. But how can local businesses improve their digital presence?

Put simply, a local citation is a term used to describe any mention online of your business's name, address, and phone number. Many SEO experts believe that it's a key factor to rank for local SEO. There are many places that citations appear in—social networks, business directories, and more. As long as it's a place where people search for information on local businesses, citations will appear.