5 Website Design Tips for Small Businesses for a Solid Online Presence

As a small business owner, you have a lot on your plate to grow your business and spread awareness. An effective way to do this is to establish an online presence by having a website where users can access your business easily. 

Putting up a website is one thing; designing it that represents your core values as a brand is another. Web design indeed plays a crucial role in your business’ success; therefore, taking the time to work on the best website design is important. 

Where do you begin? 

1. Have a Plan

You don’t go into website design without a plan. Go back to the drawing board and think about the kind of design you want for your business. Consider this the first step in successful website design. 

Here, you need to create a detailed plan of how you want the site to be, the elements you want to incorporate, how it will be helpful to your target audience, and how you will execute everything. Indeed, planning will take a lot of time, but this will serve as your roadmap to navigate the web design process as smoothly as possible. 

It’s an excellent opportunity for you to plan out the customer journey and understand what your site needs to offer and how you should design it. Gather customer data and go from there. 

2. Add Social Media Buttons

Another powerful way to establish a solid online presence is to be on social media along with a website. If you’re on social media, make sure you add those buttons to your website that link to these platforms. That way, users who come to your site will know where to go when they want to connect with you on other platforms. 

3. Maximize the White Space

It’s no secret that many business owners are not comfortable using a lot of white space on their site. For some, filling out all the available space is more efficient. However, it doesn’t work that way anymore. 

Use white space thoughtfully, as this can help break up pages that will make the content a lot easier to read. Doing so will allow you to prioritize important content and help you figure out where to place other page elements on your site. 

4. Make It Mobile-Friendly

Another crucial thing to know when designing your website is to optimize it for mobile devices. Since most users today use their smartphones to access the internet, you need to be there as well. 
Customize your site to cater to mobile users. Make it easier for your target audience and they will likely do business with you. 

5. Implement a Search Engine Optimization (SEO) Strategy

SEO plays a vital role in website design. Create an SEO strategy for your website design by placing relevant content and designing it around your SEO strategy. 

A Website Design that Rocks

Make sure your small business is on the right track with a powerful and effective website design. Use these tips to help you power through as you navigate the tricky world of business and web design! 

You’re not alone! We can help you with your website design. Calling Digital is a creative digital marketing agency based in Belton, Texas. We are experts in impressive and interactive website design. Contact us today!