Redesigning Your Website Without Suffering From SEO Calamities
Redesigned websites all too frequently lead to an SEO disaster, such as loss of ranks, traffic, and sales. As you invest effort and money in launching, do so without missing the critical component: SEO. If you leave SEO out, typical website errors will reveal themselves.
That said, SEO should be part of the early layout of your website. Here’s what you need to know:
Overhaul or Tweak?
Before sinking into a comprehensive redesign of your website, ask yourself whether it is required. Sometimes, you revamp your brand and need a whole new design on your website; you outgrow your existing platform or integrate numerous websites.
The CMS solutions like WordPress enable you to make updates without redesigning the entire website. Here, you can make incremental improvements to the site faster to implement while still upholding quality, such as better performance, improved mobile usability, optimized pictures, and updated design components.
You don't have to recreate the wheel simply because your website has become old. Make minor modifications and concentrate on enhancing the user experience. However, if a total revamp of your website is inevitable, start with a discussion on UX, content, and SEO.
A Successful Website Redesign Includes SEO
SEO is essential to a website redesign project's success, not just for the classifications, but because SEO encourages you to look beyond your wishes and what your target audience wants. SEO elements should be integrated into your entire redesign plan for your website. Now let’s concentrate on the tasks to be included in your project redesign plan:
SEO Audit Website
Even if you detest your present website, there is the knowledge that can enable you to develop a better and more effective website.
Baseline Performance Website
An audit should look at the following to provide a basis for:
Bounce Rate
Time on the spot
Conversions
Unique visitors
Return visitors
Pageviews
Browser and platform
Mobile versus desktop traffic
Location
All information is available in Google Analytics, provided that you have this setup and have collected data for a while. Collect and utilize data from last year as the baseline for your new website.
Advanced SEO Audit Tools
Domain authority
Backlink profile
Website audit
These tools will, of course, offer you extra information, but what you want to find out is how it works and what it doesn't.
Keyword and Competitive Analysis
You may obtain additional crucial information not available in Google Analytics with a service like Ahrefs or SEMRush. Unlike Google Analytics, these tools give you the terms for which your website ranks as well as the keywords for which your contenders rank.
For some, this will be pretty eye-opening. Here you will find that you can rank for new words and phrases, aside from brand phrases or business or product names.
Conclusion
SEO is not merely for gaining traffic and outperforming your competitors. This vital component of your website offers enhanced and improved systems and user experience. With that said, you must always consider SEO in every web design decision you make, whether you’re a developer or a business owner. Without it, your time and effort will never reach your full potential.
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