The Importance of Service Area Pages in Your SEO Strategy
Search engine optimization (SEO) can be complicated because the landscape is changing almost constantly. Local SEO can be even harder. You might have found that it’s harder to rank a local business. It takes time to get the results you want—maybe about four to six months before you see any organic improvements. The key is just to make do with what you have and do your best with it.
A great way to boost your local SEO is by using service area pages (SAP) on your website. They’re also called “areas served” pages and serve as a combination of content marketing and landing pages. Sometimes, SAPs can work better than your homepage. It gives the person searching a fast answer regarding your service area and filters out unlikely customers.
SAPs should display your location and highlight the products or services you offer and their unique value. This helps customers get to know you better faster and easier, leading to more conversions.
Service Area Page Content
First off, service area pages are useful and beneficial whether you have a physical store or not. If there is a general area to which your operations are limited, it’s best to use that to your advantage. Start slowly and little by little.
If you operate in over 50 locations or nationwide, start with locations of importance or relevance—maybe a flagship store or areas where you have a physical HQ.
SAPs should have well-developed, unique, original content. The only way it will work is if the content is highly valuable and relevant to the audience. You can’t have the same content on the same page, or else Google will have to tag it as duplicate content.
For unique content that can boost your service area page, here are a few ideas you can choose from or even combine:
Completed projects in each city, using text and photos
Customer testimonials from each city
City-specific specials and offers
Advice and news relevant to your industry and that specific city
Details of your involvement in events, organizations, and sponsors in each city
Boost Local SEO
As mentioned above, service area pages are great for boosting your local SEO. People looking for specific services or products are more likely to search for what’s near them. If they take the initiative to search with the location, you’re more likely to appear. Even if they don’t, Google has been more helpful in providing local results than ever before.
A service page adds in local keywords. Brands that prioritize and showcase their service area are favored by the algorithm and deemed more valuable. A dedicated service page increases your chances even more of gaining more visitors and customers. The content alone on your website won’t attract their attention if they can’t see or don’t know that your business is conveniently located near them.
Build Links
To improve your SEO performance in general, it’s crucial to build both external and internal links. Aside from the benefits to your SEO, links to your other pages can make it easier for users to find relevant content and information. Of course, any effort to improve the customer experience is a big plus, this boosts the chances of getting conversions even more.
Conclusion
With the ever-changing landscape of digital marketing and SEO, it can be difficult for small and medium businesses to cut through all the other brands and get themselves noticed. It’s a competition. What you can do is take advantage of small things like your service area page. By improving your SAP, you’re boosting your SEO, which can lead to more business!
If you’re curious about other local SEO strategies, we would love to help you. Calling Digital is a creative digital marketing agency located in Belton and Frisco, Texas. We provide effective marketing strategies and only the best services to all our clients. With passion and innovation, we hope to help your brand grow to its full potential!
