Many business owners think that having a website is enough to generate organic traffic and attract new customers. However, this common misconception only resulted in the loss of profit and waste of money.

If you’ve decided to develop a website for your company, you’re probably looking to expand your reach and cater to online users. However, it’s wrong to think that you can just leave the website alone to tend to itself after its launch. Note that websites aren’t capable of attracting consumers and users by themselves. So if you’re genuinely interested in building presence, reputation, and authority online, it’s critical to understand that your responsibilities go beyond just creating and launching your business website.

With that said, it’s important to know what you must do after the launch of your website. And if you’re unsure how to handle things from there, below is a guide on some helpful practices for website peak performance and increased visibility.

1. Keep It Fresh With Good Content

There’s no doubt that website design plays a crucial role in prompting online users to stay on your website. Statistics even show that 75 percent of consumers evaluate the credibility of a particular company based on how its website looks. Thus, it’s vital to invest in the design and layout of your site when creating one.

Assuming that you’re able to achieve the goal of encouraging online users not to leave, what then? Note that there’s a limitation on how much stunning aesthetic elements can contribute to converting visitors to buyers. If you want a user to stay and return, you will need relevant content to engage them with. Furthermore, constant blog posts can also help you drive more organic traffic to your website through search engine optimization.

2. Conduct Frequent Tests and Runs

Many business owners often make the mistake of neglecting the importance of improving user experience (UX) when developing their company websites. Unfortunately, reports state that 88 percent of users are less likely to come back after a bad experience, with the majority of them choosing to turn to competitors instead. In addition, people expect a website to load in three seconds. So if your website eats up a lot of time to load and respond, there’s a high chance they’ll leave.

Surveys also show that online consumers usually feel dissuaded from browsing through different pages if images and texts aren’t loading quickly or properly. Hence, it only fits that you must take the time to conduct several tests and runs to ensure everything is functional. In doing so, you can avoid losing potential customers over simple problems that can easily be solved.

3. Monitor and Analyze Site Statistics

A typical mistake that most business owners and marketers commit is forsaking the value of comprehensive statistical analysis. No matter what software you’re using to measure metrics and analytics, it’s essential to keep an eye on how well your website is fairing.

With that said, you must keep track of impressions, clicks, views, and conversions. It’s also critical to monitor the geography and demographics of your audience. This practice can help you assess and determine your weaknesses, so you can work on improving in that area.

Conclusion

It doesn’t take much to maintain and update your website. So as long as you keep all the tips listed above in mind, you’ll have no trouble ensuring that it will play its part as a valuable tool for all your branding and marketing initiatives properly.

Calling Digital is a full-service digital marketing agency based in Texas dedicated to serving businesses with powerful and innovative digital marketing strategies and solutions. With a team of experts specializing in search marketing and website design, we can help you build a website with the potential to rake in more profit for your company. Give us a call today to start!